UK Consumer Spend on Mobile Apps in 2023

How to achieve Product Market Fit for your mobile app?
The digital landscape is in a state of perpetual evolution, and with each stride forward, new opportunities arise. One of the most significant shifts in recent years has been the increased consumer spending on mobile apps across various categories. Now, we’ll explore the UK consumer spending on selected mobile app categories in 2023 and shed light on why having a mobile presence powered by AI technology is crucial for businesses in London. At Nordstone, London’s premier mobile app development company, we’re committed to helping you harness the power of mobile technology to stay competitive and thrive in the digital age.

The Mobile App Revolution: UK Consumer Spend in 2023

As we enter Q3 2023, the mobile app landscape is experiencing unprecedented growth. UK consumers are not only relying on mobile apps for convenience and entertainment but also for essential services. Here’s a glimpse of the UK consumer spend on selected mobile app categories in 2023:

  • E-commerce Apps: E-commerce continues to dominate, with UK consumers spending billions on shopping via mobile apps. The ease of browsing and purchasing from the comfort of one’s smartphone has contributed significantly to this trend.
  • Streaming Services: The demand for entertainment on the go remains high. Subscription-based streaming services are thriving, with consumers subscribing to multiple platforms for diverse content.
  • Food Delivery Apps: The convenience of ordering food through mobile apps has become a part of daily life for many UK residents. The food delivery category has witnessed substantial growth, with consumers valuing both variety and convenience.
  • Health and Fitness Apps: Health and fitness have taken centre stage, especially in light of recent global events. Consumers are investing in health and fitness apps to monitor their well-being and stay active.
  • Finance and Banking Apps: Managing finances through mobile apps has become the norm. UK consumers trust mobile banking apps for various financial transactions, from checking balances to making investments.

Why Mobile Matters for Your Business in London?

With UK consumers increasingly turning to mobile apps for their daily needs and entertainment, businesses in London must adapt to this changing landscape. Notably, over 50% of consumers prefer to engage with brands through mobile apps rather than websites. Here’s why having a mobile app powered by AI technology is no longer a choice but a necessity:

  • Enhanced Accessibility: Mobile apps provide a convenient way for customers to access your products or services anytime, anywhere. AI-powered mobile apps, like those crafted by Nordstone, offer personalized experiences, making it easier for customers to connect with your brand.
  • Improved Customer Engagement: AI technology can analyze user behaviour and preferences, allowing you to tailor content and offers. This level of engagement fosters customer loyalty and drives conversions.
  • Competitive Edge: Staying competitive in London’s bustling business environment requires embracing technology trends. A mobile app with AI capabilities sets you apart and positions your business as forward-thinking.
  • Data-Driven Insights: Mobile apps collect valuable user data, allowing you to gain insights into customer behaviour, preferences, and pain points. This data can inform strategic decisions and product improvements.
  • Marketing Opportunities: Mobile apps provide a direct channel for marketing and promotions. Push notifications and in-app messages enable you to reach your audience with tailored offers.

The Nordstone Advantage: Crafting AI-Powered Mobile Excellence

At Nordstone, we specialize in developing cutting-edge mobile apps that leverage AI technology to transform businesses. Here’s why choosing Nordstone for your mobile app development needs is a strategic move:

  • Expertise: With a team of seasoned mobile app developers and AI specialists, we possess the expertise to turn your vision into a reality.
  • Custom Solutions: We understand that each business is unique. Our solutions are tailor-made to address your specific requirements and objectives.
  • Innovation: We stay at the forefront of technology trends, ensuring your mobile app is equipped with the latest AI capabilities to meet evolving customer demands.
  • User-Centric Approach: Our development process is rooted in user-centric design principles. We prioritize the user experience to create apps that engage and delight.
  • Data-Driven Decisions: Like ChatGPT, we believe in the power of data. Our apps are designed to collect valuable user data, enabling data-driven decisions for continuous improvement.

Embrace the Mobile Revolution with Nordstone

As UK consumers continue to increase their spending on mobile apps in 2023, it’s clear that mobile is no longer an optional investment for businesses in London—it’s a strategic imperative. Those who seize this opportunity to enhance their mobile presence will reap the rewards of improved customer engagement, data-driven decision-making, and a competitive edge.

The surge in UK consumer spending on mobile apps in 2023 underscores the significance of mobile apps powered by AI technology. Nordstone, London’s leading mobile app development company, is your partner in embracing this mobile revolution. Connect with us today to explore how we can help you unlock the full potential of AI-driven mobile apps for your business.

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Luke

Managing Partner, Robinson Drilling

 “Communication was top notch - clear, concise & timely”

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Director, JQ4

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"Nordstone was a joy to work with, they understood our vision and were able to ask us leading questions to get us all on the same page. Communication was always prompt and easy."
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"Great experience working with Nordstone. Always listened to my feedback and ideas and suggested good ideas with their expert experience in the industry. They are always easy to get hold of when needed and the quality of work is outstanding."
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Co-Founder, CoinCare

“Nordstone was very responsive, quick & skilled”

"Nordstone is on the cutting edge of development. They helped us quickly take our product from concept to reality, understanding exactly what our vision was from the first call. They are great listeners, very intelligent & exceptionally professional. Nordstone’s team was skilled, quick to iterate & very responsive. Nordstone’s design team is intuitive with UI/UX, their development team had a solid understanding of the complex architecture we needed for our backend & they worked faster than any team we've worked with in the past. We've decided to hire Nordstone for the long term & highly recommend them."
Peter

Peter

Co-Founder, ALAO

“Nordstone were diligent and proactive”

"Nordstone was a pleasure to work with. They were diligent and proactive as they helped us develop our app through various iterations and evolutions. Not only were they excellent engineers, Nordstone was a sounding board as my founding team and I brainstormed different functionalities and features we could include. I would recommend Nordstone to anyone!"
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Rob

Founder, Snappy

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"Partnering with Nordstone on this project has been a very successful and seamless experience. Nordstone has helped me bring my idea to life and has gone above and beyond throughout the process. For myself having zero experience in development, I have found the project very enjoyable and have also learnt a lot, being able to lean on Nordstone for advice and guidance throughout the concepting, design, development and deployment process. I would highly recommend Nordstone."
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Chris

Co-Founder, CoinCare

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"Perfect communication, very professional & organized. The team at Nordstone are great listeners & asked all the right questions to understand exactly what we wanted from the project. We’ll definitely work again & I highly recommend Nordstone."
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Michael

Founder, Aksum

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"Learned a lot from working with Nordstone, a truly professional consultancy and clearly experts in their field! Delivered strong results with extensive knowledge and look forward to becoming their client again."
Daraab

Daraab

Founder, Redge Fit

“Focused on delivering a lot of value to our end-users”

"Nordstone has been a delight to partner with. They are a pleasure to work with and looking forward to our continuing relationship! Throughout the journey, they were incredibly focused on delivering a lot of value to our end-users and really helped plan out the entire strategy; taking my idea and performing market research, creating really high-quality UI/UX designs, and executing development at a pace I’ve never witnessed before to deliver a bug-free and professional app, all in under 3 months."  

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