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The need

The client had a clear vision to bring the British equestrian community together, through an interactive platform. This platform would allow users to interact with bridleways (horse-riding routes) on a map – never before accessible in this way as bridleways are not included in traditional map products (e.g. Google Maps). This platform would also meet the commercial needs of users by facilitating the buying and selling of equestrian goods and services on a localised marketplace. Furthermore, users would be able to form new meaningful connections across the equestrian community through a social component.

The challenge

Maps: the single biggest challenge was to engineer a map system which included bridleways. This required the Nordstone Strategy Team to liaise with local authorities across the UK to gather the necessary raw data. Then for the Nordstone Development Team to build custom architecture from scratch to support the overlaying of bridleways on to a map – all whilst ensuring its interactivity.
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Payments: the Nordstone Development Team needed to engineer a seamlessly integrated payment infrastructure to support end-to-end transactions for both goods and services.
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Community: the Nordstone Design Team and Nordstone Development Team needed to meet the challenge and collaborate together to design and build a clean and smooth social feature which would allow a vibrant community to flourish. 

The Nordstone outcome

The product met the needs of the niche target audience with an incredibly successful launch across the UK with 4000+ sign ups in the first two weeks! This was helped with our inbuilt viral referral mechanisms.
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Maps: the Nordstone Strategy Team proactively liaised with authorities across the UK to gather the necessary raw data and worked with the Nordstone Development Team to successfully engineer a smooth interactive bridleways map for the entire UK!
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Payments: the Nordstone Development Team integrated a stable Stripe payment infrastructure for the marketplace to support end-to-end transactions for both goods and services.
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Community: the Nordstone Design and Development Teams constructively worked together to create a first class community feature which already boasts 4000+ members with high levels of engagement. The Nordstone Development Team also engineered this feature so the community feed could be filtered based on location.

Platform:

Android and iOS

Category

Maps & Marketplace

 

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