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The need

The client had an idea which brilliantly innovated the dinosaur industry of American college sports – injecting it with the latest trends in social and communication. SportsSteps is the first of its kind to connect Athletes, Coaches and Sponsors in a mobile-social context – unlocking incredible value by making it the easiest it’s ever been for coaches to discover the latest college talent and for athletes to seek sponsorship.

The challenge

SportsSteps needed a high quality mobile app with built-in virality – as the growth rate is central to truly leveraging the inherent network effects of a social mobile app. The Nordstone Design Team used the latest user-friendly and growth-centric design systems to generate the UI/UX mobile app designs. Then, in under 9 weeks, using best-in-class agile methodologies, the Nordstone Development Team engineered a professional full stack iOS & Android mobile app using viral growth engineering with built-in referral mechanisms. The mobile app had 1000s of users generating content on a daily basis, requiring efficient methods of data storage and data allocation, all whilst preserving the privacy and security of all of the user’s data. The Nordstone Development Team also designed and built the full backend and frontend infrastructure to support Full HD live streaming.

The Nordstone outcome

The mobile app launched across the USA and disrupted the old industry of college sports at a time when the world was locked down due to the global COVID-19 pandemic. The timing was everything. Today, coaches across North America can scout up-and-coming athletes – and deliver personalised online live coaching sessions.

Platform:

Android and iOS

Category

Social Media

 

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