As a mobile app development company, Nordstone, we understand the importance of creating a successful mobile app. One key aspect of achieving success is measuring and optimising the right metrics. In this blog, we will outline the most important metrics to track and optimise in your mobile app.
1. User Acquisition: This metric measures the number of new users acquired through different channels, such as organic search, social media, or paid advertising. It’s important to track this metric to understand where your users are coming from and optimise your acquisition strategy.
2. Active Users: This metric measures the number of users who are actively using your app on a daily, weekly, or monthly basis. It’s important to track this metric to understand how engaged your users are and how often they are using your app.
3. Retention Rate: This metric measures the percentage of users who continue to use your app after their first visit. It’s important to track this metric to understand how well your app is retaining users and identify areas that need improvement.
4. Session Length: This metric measures the amount of time users spend in your app during each session. It’s important to track this metric to understand how engaging your app is and how well it is holding users’ attention.
5. Bounce Rate: This metric measures the percentage of users who leave your app immediately after opening it. It’s important to track this metric to understand how well your app is retaining users and identify areas that need improvement.
6. App Crash Rate: This metric measures the number of crashes that occur within your app. It’s important to track this metric to understand the stability of your app and identify areas that need improvement.
7. In-App Purchases: This metric measures the number of in-app purchases made by users. It’s important to track this metric to understand how well your app is monetizing and identify areas that need improvement.
By tracking and optimising these metrics, you can gain valuable insights into how your app is performing and identify areas that need improvement. At Nordstone, we have a team of expert mobile app developers in London who can help you track and optimise these metrics, and guide you in creating a successful and profitable mobile app.
