The Client’s Vision:

Our client, a member of the British equestrian community, approached Nordstone with a unique vision for an interactive platform that would allow users to interact with bridleways (horse-riding routes) on a map, as well as facilitate the buying and selling of equestrian goods and services on a localized marketplace. Additionally, the client wanted to create a social component for users to connect with others in the equestrian community.

The Problem:

The client’s vision presented several challenges for our team to overcome. One of the biggest challenges was engineering a map system that included bridleways, which required gathering raw data from local authorities and building custom architecture from scratch. Another challenge was integrating a payment infrastructure to support end-to-end transactions for both goods and services. Lastly, our Design and Development Teams needed to collaborate to design and build a smooth social feature to foster a vibrant community.

How We Solved the Problem:

At Nordstone, we have a unique 7-step process for building new products: visioning, scoping, designing, developing, testing, launching and iterating. Using this process, our Strategy Team gathered raw data from local authorities to build the interactive bridleways map. Our Development Team used this data to build custom architecture from scratch. We integrated a payment infrastructure to support end-to-end transactions for both goods and services. Our Design and Development Teams collaborated to design and build a smooth social feature to foster a vibrant community.

The Nordstone Outcome:

Despite these challenges, Nordstone was able to successfully launch the platform across the UK, with over 4,000 sign-ups in the first two weeks. The interactive bridleways map was a hit, as was the marketplace and community feature. Our inbuilt viral referral mechanisms also contributed to the success of the launch. The client was thrilled with the outcome, and the Nordstone team is proud to have helped bring this unique vision to life.

As a leading mobile app development company in London, Nordstone understands the importance of creating products that drive revenue, attract users, and better serve customers. We have a track record of success in building and scaling mobile apps for a variety of industries, and are committed to helping our clients achieve their business goals through innovative mobile solutions.